Case study

Developing Food Fit for 2022: Market Trend Analysis to Send Your Products to the Next Level

Issue You are a maker of fine foods, but find yourself at a loss when it comes to the next big thing. You don’t want to lose market shares by being the last to identify the next trend in taste. This case study highlights trends for the remainder of 2021 and the foreseeable future. Diagnosis …

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Developing a cheese seasoning for the Indian Subcontinent that competes with market leaders

Issue Imagine this: You’re a cheese snack maker. You make a delicious and cheesie snack. You’ve worked hard and the snack is popular in your country, but now you want to enter the Indian market. Times passes. After some consideration, you venture into India, still using the seasoning formulated in your home turf. After marketing …

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