Issue
Imagine this:
You’re a cheese snack maker. You make a delicious and cheesie snack. You’ve worked hard and the snack is popular in your country, but now you want to enter the Indian market.
Times passes. After some consideration, you venture into India, still using the seasoning formulated in your home turf.
After marketing your cheesie snack in India you find that it isn’t a good fit for this market and it fails horribly. You consider renaming it Cheesie Zepplin.
Diagnosis
Your snack’s taste profile isn’t suitable for India. The taste is alien.
Solution
This is where Avon Flavours steps in.
Our flavourists combine modern technology with traditional blending processes to develop a range of diverse flavours and seasonings for a variety of Snacks like Potato Chips, Extruded fried snacks and all kinds of puffed cheese snacks.
Not to brag, but we engineer rich, distinct tastes, colours and aromas that fit the Indian market like a glove. Our RnD lab will propel you into this land of diversity and spice.
Implementation
You may ask, how does Avon Flavours propel food makers into the Indian market? At Avon Flavours, we study market preference where others just throw darts in the dark.
In fact, our expert team conducts multiple evaluations, sampling the taste-buds of locals and generating data on preference, whether it be in cheese seasoning or anything else.
With data in hand, our team formulates seasonings by sensory panel, Taste Testers. A job for those with sophisticated pallets.
You may be surprised to learn that our Taste-testers consume small bites of the food in question, this allows them to evaluate many layers of taste at a time. After doing so, they spit out the sample and cleanse their palate in preparation for the next flavour.
As a whole there are two types of food tasters: those who are educated in Food Science and Consumers. Our goal is to create a Taste-tester approved and Consumer loved product.
After the food is tested by our panel of Taste-tests and approved, the seasonings in question are sent to the customer. With the new seasoning in hand, the customer conducts lab trials.
Perhaps, minor changes are needed. But, it’s nothing to stress over, Avon Flavours is with you for every step of the process.
Conclusion
With the help of the Avon Flavours team, you made a comeback from dire straights. Your snack is now equipped with a cheese seasoning that’s palatable to the Indian market. Best of all, you increased sales 20 times.
As a side note, giants in Digital Marketing Analytics says that it’s necessary to visually portray big numbers so that they are tangible to the reader, but sometimes smaller numbers need to be made as digestible as cheese seasoning too.
Two Pyramids: A Triangle That’s 20 Times Larger, depicting the Increased Sales Volumes
At Avon Flavours, we help clients understand the full potential of the new flavours and seasonings by serving them in the form of finished products. These products are created in our own lab.
The R&D team is even ready to address queries of clients regarding flavour dosages, standard recipes, regulatory and safety status, application procedures, and so on.